The poster is aimed in order to attract women to jobs that were traditionally occupied by men. The woman in the poster is standing in front of a simple yellow background which automatically puts most of the attention of the audience on her and the logo which are the two things that are very crucial in order to attract the viewers. The poster of Rosie the Riveter is very effective with its usage of rhetoric strategies. I will be collecting these first and then publishing them all at the same time tomorrow. You will not see comments posted until later on Thursday. Responses are due in by 7 am on Thursday, August 24th. Minimum length: 250 words, hopefully more. Please comment thoughtfully and in detail. How do logos, ethos and pathos operate in this poster? Which elements in the depiction of Rosie the Riveter support the purpose of the government campaign to attract women to traditionally male jobs? At whom is the poster aimed and what strategies are being deployed to appeal to this audience? Consider all elements of the above poster: words, the depiction of the subject (how she is posed, her clothing, her facial expression), and purely graphic elements like lay-out and color, even the choice of font in the lettering. When the war was over, many of these women returned to domestic life, and those who remained in the workplace opted for more traditionally female jobs such as typist or administrative assistant. These women helped keep American production of munitions and materiel at all-time highs in spite of a shortage of male labor. In response, the number of working women in America rose by 57% from 1940 t0 1944. Rosie appeared on posters and in magazines everywhere throughout the United States as American men left their factory jobs in increasing numbers to join the military. “If we believe everyday work to be mindless, then that will affect the work we create in the future.” (pg.The image above is of Rosie the Riveter, an iconic character created during the 1940's to encourage women to enter the work force as factory laborers in support of the war effort.“Our culture separates the body from the mind, s that, for example, we assume that use of a tool does not involve abstraction.” (pg.“Coming off the line as he did, he had a perspective of workers’ needs and management’s demands, and this led him to think of ways to improve efficiency on the line while relieving some of the stress on the assemblers.” (pg.“Intelligence is closely associated with formal education-the type of schooling a person has, how much and how long-and most people seem to move comfortably from that notion to a belief that work requiring less schooling requires less intelligence.” (pg.“Like anyone who is effective at physical work, my mother learned to work smart, as she put it, to make every move count.” (pg. Logos: This article was FILLED with various different statements and anecdotes that appealed to my logic and made me think. “And then, of course, there were the customers who entered the restaurant with all sorts of needs, from physiological ones, including the emotions that accompany hunger, to a sometimes complicated desire for human contact.” (pg.“Was the manager in a good mood? Did the cook wake up on the wrong side of the bed?” (pg.Pathos: There were some things in her that appealed to my emotions. He got to witness and experience his mom and her “waiting brilliance” up close and personal. This article kind of goes against everything I was taught as a child and young adult.Įthos: The story about his mother working at the restaurant is what made him and this article credible. It was interesting because we are currently living in a society where they make you think that in order to gain knowledge, you need education. This was a particularly interesting article.
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